Hip Optical
Hip Optical is a company that delivers unique and varied frames that employ high-end and on-trend design techniques using the highest quality materials available. Founded in 2018 by its co-founders Michael Campbell, William Campbell, and Eric Scarfo, Hip Optical continues to deliver high-quality, high-end designer eyewear at a groundbreaking price.
Tools
Adobe Suite, Blender, Cinema 4D, Klaviyo, DaVinci Resolve
The work
I plan and execute email marketing campaigns in support of Hip Optical’s business objectives. Support marketing emails by building new web pages and ensuring search engine optimization. I measure results and optimize campaigns and workflows based on analytics data.
Email Results
Strategical designs with proven results. Taking over the last quarter of the year, I was able 2-3x their previous best month just by carefully planning emails and strategically sending them. By optimizing every email, I was able to make every email effective and efficient which increased open rate, click-through rate, and conversions.
Through its proven result, you can see that through my strategies and research I am able to consistently keep up our revenues throughout each month. Knowing this is never a one strategy fits all, I am constantly working on improving our email strategies and optimizing monthly to effectively carry out Hip Optical’s marketing goals.
Revenue Growth
Graphics + Web Design
Motion Graphics
3D Modeling
3D Animation
Photo Retouching
